An inorganic chemical, titanium dioxide is used as a dye to help products achieve a certain appearance, including whitening a product. Some experts and publications have described it as being akin to a paint primer that's used before the color is added to food in order to give products a uniform shine. Its presence is common in many items beyond Skittles including coffee creamers, cake mixes, and chewing gum. It's also used for pigment and in cosmetics manufacturing.

Manufacturers use titanium dioxide in some packaging to protect food from exposure to sunlight. Lab studies show it may also help stop bacteria from growing, and break down a gas that makes many fruits and vegetables ripen faster. That can keep products fresher and give them a longer shelf life.